| 传统零售的困境 Dilemma on Traditional Retail
过去，中国传统零售业市场通行的法则是，谁先占据最好的位置，有更多的门店，谁就能够占据更大的市场优势。然而这种模式在今天看来，让传统的渠道建设成本高得无法想象，关店潮爆发。
In the previous Chinese traditional retail market, the one that occupies the best position and more stores can stand for a greater market advantage. However, this mode leads the construction channels to the high cost.
电商平台的线下扩展 Offline Expansion of E-commerce Platform
“纯电商时代已经过去，未来10年是新零售时代，未来线上线下必须结合起来。”对于传统渠道来说，电商的主动握手言和，实则是深层次转型的起点。电商平台对用户的挖掘已经进入瓶颈了，如果想继续发展，必须借助线下零售的地面优势。
"The next 10 years is the new retail era for the combination of online & offline retail." The e-commerce platform should use the advantage of the offline retail for further development.
新零售时代，拥抱全渠道，转型数字化零售 New Retail Era: Embrace Digital Retail Transformation?
渠道变革的主要方向在于拥抱全渠道，打造新形态店面，提升渠道运营效率，推动渠道数字化转型。多渠道融合成为大势所趋，通过单一的互联网渠道销售反而日渐过时。但是，多渠道融合转型知易行难，诸如信息互动等许多运营与效率的问题需要处理。
The main direction of channel change is to embrace the whole channel, create a new form of stores, improve channel operation efficiency, and promote the digital transformation of channels. Multi-channel integration becomes a general trend, while a single Internet channel sales but increasingly outdated. However, multi-channel fusion transformation is difficult, such as information interaction and many other operations and efficiency issues need to be addressed.
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