狼爪中国：2017面对中国户外市场的三个战略重点
JACK WOLFSKIN CHINA: 3 Key Strategies in Chinese Outdoor Market |
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狼爪中国CEO，Frederic Guiral de Haas就2017年新品部分采访如下：
Here’s part of the interview taken by Frederic Guiral de Haas , CEO of JACK WOLFSKIN CHINA:
Q: 你如何评价中国户外市场？
F: 中国市场非常让人激动。中国市场已迅速发展多年，现在趋于稳定。目前的市场不是每年增长50%的时代，而是每年大概稳步增长大约10%。所以这样的市场未来会发生很多变化。所有的人都在说顾客至上，这不是简单地把产品放在店里，而是如何更好的与消费者对话的时代。
Q: How do you think of the Chinese outdoor market?
F: The Chinese market is very exciting. The market has been grown rapidly for many years, but now it’s getting to a normal situation. The trend is not growing 50% per year, but about 10% per year. So a lot of things are going to change. It’s all about talking to the consumers now. It’s not just putting the products in the stores.
Q: 2017年有哪些目标？
F: 2017年我们有三个重点。一是电商，我们将会更加优化电商的管理，给消费者提供更好的消费体验的过程；第二点当然是零售店铺的拓展，我们将关注吸引更多消费者到我们的店铺中。第三点与消费者对话，这对前面两点来讲非常重要。
Q: What are your targets in 2017?
F: One is digital. We will optimize the management of e-commerce, to provide consumers with the better experience. The second is the development of the old retail. Again, it’s about talking to the consumers, to open our own stores to be able to reach out the consumers. The third, which is important to the two points above, is talking to the consumers.
Q: 如何看待中国的双11？
F: 双11对于当下的中国，特别对于电商至关重要，在这里价格是一个关键词。但我认为双11并不能代表中国户外市场，所以我认为重要的是一定要分清双11活动，与其他时间的店铺电商市场活动的区别。
Q: What are your targets in 2017?
F: Double 11 is very important now for the sales in China, and especially on the web. It’s about the price. On the market scene, Double 11 is the reflection of the outdoor market in China. And I think it’s important to have a different shape from the specific date, trough the stores, through the e-com, the rest of time. |
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| New Retail China 2017 (Oct. 23-24)Speaker 演讲嘉宾 |
Frederic Guiral de Haas
CEO
JACK WOLFSKIN CHINA |
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Frederic是持有上海中欧国际商学院（CEIBS）MBA的注册会计师。他来自法国，在香港及中国内陆生活27年，现居上海。过去一年，Frederic一直担任中国最大的欧洲户外品牌JACK WOLFSKIN的首席执行官。他曾负责另一户外品牌AIGLE INTL的亚洲市场10多年。在此之前，Frederic主要担任企业家，支持亚洲快速消费品公司，中小企业和大型集团的扩张。他长期以来的重点一直是与强势品牌相关的业务发展。
他与法国商界很相关。作为香港居民时，他是法国对外贸易顾问的地方分会主席。他创立并仍然支持法国团结协会，一个当地的慈善团体。
Frederic is a CPA by training and holds an MBA from China Europe Intl Business School (CEIBS) Shanghai. Over the last year, Frederic has been working as the CEO China of JACK WOLFSKIN, the largest European outdoor brand in China. Previously Frederic worked for more than 10 years for AIGLE INTL, another outdoor brand for which he was responsible for the Asian market. Prior to that Frederic worked mostly as an entrepreneur, supporting the Asian expansion of int’l FMCG companies, SME and Large groups alike. His long standing focus has been on business development associated with strong branding.
Whilst still a resident in Hong Kong Frederic was the President of the French Foreign Trade advisors’ local chapter. He founded and still supports the French Association for Solidarity, a local charity. |
会议咨询：
Grazy Lau刘小姐 | Organizing Committee of New Retail 2017
Tel: +86 21 5830 0710-8039 | Mob: +86 13798833193 | Email: grazyl@szwgroup.com |
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