The conference specially set "New Retail Gold Chain Prize", it is designed to encourage technology innovation and business innovation potential of retail enterprises, branders, supply chain & logistics comprehensive solution enterprise, and high technology & equipment enterprises, to promote the wisdom of the new retail supply chain and logistics innovation, open up the ecosystem construction, promote the health of the industry sustainable development. The "New Retail Gold Chain Prize" will be evaluated from the professionals of industry associations, industry alliances, media and consulting firm institutions as a reviewing committee to discuss and select for shortlist, after appraisal and vote, eventually produce annual winners, and through the activity platform and media industry and the community and the recommended.