智慧供应链和智慧物流发展至今，已经在零售/快消业和物流快递公司中诞生一批成功企业，但世界变化无常，技术革新日益前行，仍有相当多的零售/快消制造企业在推进、提升自身供应链的智慧化途中难免磕磕绊绊。近期我们采访收集到如下典型： Up to now, smart supply chain and smart logistics trends have created a number of successful enterprises in the retail/FMCG industry and logistics and express delivery companies. However, the world is fickle and technological innovation is moving forward day by day. There are still quite a number of retail/FMCG manufacturing enterprises inevitably stumble on the way to promote and improve their supply chain intelligence. We have recently collected the following typical stories:
√	某ICT代工企业：已经实践了3年智慧供应链，找过咨询公司、软件公司，用了SAP 4/HANA，现在有自己的供应链系统，但面临每天大量的订单，仍觉得系统不能快速帮助实现计划排产等一系列动作； An ICT OEM enterprise: it has practiced smart supply chain for 3 years, hired consulting companies and software companies before, and tried to use SAP 4/HANA. Now it has its own supply chain system, but when facing with a large number of orders every day, it still feels that the system cannot quickly help to realize a series of actions such as production planning;
√	某全球领先医疗小家电企业：目前小家电品牌商对京东、阿里平台已经有一定的依赖程度，那么需要自己搭建直销平台吗？如何做呢？ A global leading medical small household appliance company: At present, small household appliance brands have a certain degree of dependence on JD.COM and Alibaba platforms, so do they need to build their own direct sales platform? How do you do that?
√	某汽车制造企业：8月份的浦东机场疫情，导致大量国际货运航线被停，如何应对这样突发事件对敏捷供应链管理的挑战？ An automobile manufacturer: The epidemic at Pudong Airport in August led to the suspension of a large number of international cargo routes. How to deal with the challenges posed by such an emergency to agile supply chain management?
√	某全球领先食品企业：如何平衡越来越增长的敏捷供应产品需求，与传统工厂以往规模化生产的装备和资源更多的问题？ A global leading food company: How do deal with increasing demand on agile-supply products, yet traditional factory assets for large-scale production?
√	某领先零售企业：如何解决当下物流资源缺乏的问题？ A leading retailer: How to solve the current logistics capacity constrain problem?
√	某电商运营企业：如何解决仓库内各种智能机器人的效率和配合问题、做优化资源利用？ An e-commerce enterprise: How to solve the efficiency and coordination problems of various intelligent robots in the warehouse and to optimize resource utilization?

End to End Supply Chain Control Tower Practice
in Consumption World
快消行业的端到端供应链控制塔实践

Daniel Hong, Logistics System Director APAC, Budweiser APAC
洪一玮，亚太区物流系统总监，百威亚太

洪一玮先生目前服务于百威亚太，负责亚太区物流系统。在加入百威亚太之前，他拥有超过16年海内外供应链及物流业管理工作经验。专擅于基于行业整体变化趋势的洞悉与预测，建立卓有成效的经营战略及投融资方案。
Mr. Daniel Hong currently serves Budweiser APAC responsible for the Asia Pacific logistics system. Before join Budweiser, he has more than 16 years of experience in supply chain and logistics management at home and abroad. He is accomplished in overall industry dynamics and trends based insights and predictions, establishing effective business strategies and investment & financing plans.

以“零售供应链革新，价值重塑促增长”为主题，第六届中国【新零售】智慧供应链与物流创新峰会暨颁奖典礼（12月14~15日，中国，上海）将致力于给出答案。作为关注中国智慧供应链与物流在零售业发展的重要系列会议之一，本峰会将有来自零售&品牌企业，供应链&物流公司及科技&装备类供应商的超过300位行业资深人士参与，其中绝大多数是负责供应链、物流、采购、电商、数字化和数据、销售、商务等领域的高层人士，最终构成提供学习、交流、总结与合作洽谈的绝佳平台。峰会将探讨”零售趋势与供应链协同””模式创新与流程重构” “各行业最佳实践与案例分享””新的技术与增长点”等主题，共同探寻供应链与物流的智慧化创新之路。
With the theme of “Retail Supply Chain Revolution & Value Reinvention For Accelerating Growth”, 6th China [New Retail] Smart Supply Chain and Logistics (NR SSCL) Innovation Summit & Awards 2021 (Dec. 14-15th, Shanghai, China) has come back, the 2-day summit is aiming to provide an answer. As an important serial event by the end of this year focusing on “Retail Smart Supply Chain & Logistics” in China, it will attract more than 300 experienced leaders from the retailer & branders, supply chain & logistics solution companies and high technology & equipment vendors. Most of them are C-level leaders and head of retail, supply chain, logistics, procurement, e-commerce, sourcing and data, sales, commercial, finally to provide an excellent platform for learning, communication and cooperation. It will discuss the highlights on “Retail Trends and Supply Chain Synergism”, “Model Innovation and Process Reinvention”, “Best Practice and Case Study from Various Industries” and “New Technologies and Growth Sources”, to discover the road for the intelligent innovation of supply chain and logistics in China.

顺颂商祺，
Best Regards,
刘杨 | 智慧供应链与物流项目经理 | 数字亚洲事业部 | 泽为资讯集团
Eva Liu | Program Manager – NR SSCL | DigitalAsia | SZ&W Group