去年，可口可乐公司宣布可口可乐在现任全球首席营销官（CMO）Marcos de Quinto退休后即将取消CMO这个职位转而由首席增长官（CGO）负责。这个消息虽然震惊了许多人但其实并不出乎意料。
Last year, Coca Cola Company has announced they are going to cancel the job title of Chief Marketing Officer (CMO) and add a new job title which was called Chief Growth Officer (CGO) to take place of this position after their current CMO-Marcos de Quinto retired. This news shocked many people, and more marketing people are starting to worry their career life in the future.
在行业中，首席营销官有时又被戏称作首席广告花钱官，似乎很多情况下都被误解成只会花钱却不能为公司获得利润和客户。从可口可乐来讲，它的营销部门创造出很多经典的广告，使它的品牌形象深入人心。可是，从业绩上来看，近几年可口可乐的总营收和净利润正在逐年下减。
Sometimes, CMO was misunderstood as the chief officer who can not make any profits but only cause costs. For example, although Coca Cola has many classic advertisings and powerful brand which are created by their marketing department over the world, its sales and net profits are decreasing every year from 2010.
CMO关于营销的理念需要转型升级。随着互联网的升级进入泛媒体时代，广告变的无处不在。过时营销策略、传统媒体渠道、没有跟上互联网的步伐，这些都成了营销乃至CMO面临的巨大困境。
The concepts of marketing that CMOs have need to be transformed and upgraded. With the development of Internet, advertising can be everywhere at any time in the Pan-Media era. As a result, the old fashion concepts of marketing, the traditional channels of media advertising, and the disability of keeping pace of the Internet will be the difficulties that CMOs are facing.
2018亚洲首席营销官峰会（CMOA），是亚洲最具创新性与实践性的首席营官销峰会，在全球视野下以转型，增长，数字化等为主题, 探讨首席X官们面临的巨大的机遇与挑战。我很荣幸代表2018亚洲首席营销官峰会组委会欢迎您参加此次大会。大会将于5月17-18日在中国上海举办
CMO Congress Asia 2018 is the most innovative and pragmatic CMO Event with the themes of “Transformation, Growth, Digitalization” in Asia, and it discusses the huge opportunities and challenges C-level leaders are facing. It is my greatest pleasure, on behalf of the Organizing Committee to welcome you to attend the CMO Congress Asia 2018, which will be held on May 17th-18th, 2018, in Shanghai, China.
CMO关于营销的理念需要转型升级。随着互联网的升级进入泛媒体时代，广告变的无处不在。过时营销策略、传统媒体渠道、没有跟上互联网的步伐，这些都成了营销乃至CMO面临的巨大困境。
Contact kiraz@szwgroup.com for more details.
| 参会人员 Who should attend? |
食品饮料, B2B公司, 奢侈珠宝, 服装, 数字营销/咨询/传媒/广告, 软件/方案, 高科技公司, 家电, 医药, 快消日化, 酒店旅游, 汽车, 金融其他。
Food and Beverages, B2B Companies, Luxuries and Jewelries, Apparel, Digital Marketing/ Consulting/ Media/ Ads, Software and Solutions, High-tech Companies, Home Appliances, Pharmaceuticals, FMCG and Cosmetics, Hospitality and Travelling, Automobiles, Finance, Others |
| 峰会亮点 Event Highlight |
Global insights and case sharing： US, Europe, Middle East, SEA, India, Greater China…
全球视野与案例分享：美国、欧洲、中东、东南亚、印度、大中华区...... |
Transformation and Growth： the next stop for Asia’s C-level leaders in digital age？
转型与增长：数字化时代，亚洲的首席X官们何去何从？
80%Decision-makers of Brand Owners：networking and cooperation with giants from various industries.
80%占比的品牌主高层决策人员: 与各行业大咖们的沟通合作机会。
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| 大会概览 |
| Day1 |
Day2 |
| AM |
09:00-12:30
Session 1: Global Insights on Asia Market
主题一：亚洲市场的全球洞察 |
分论坛
Sub Forums |
09:00-17:30
Forum 1: Transformation and Growth
主题一：转型与增长分论坛 |
| PM |
14:00-18:00
Session 2: The unique and fascinating China
主题二：中国的独特魅力 |
9:00-17:30
Forum 2: Brand and Marketing
主题二：品牌与营销分论坛 |
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