如今，大数据时代，数据信息成为了宝贵的资源，与人工智能（AI）相辅相成地改变了传统的营销战略。以数据和算法为基础的自动化营销和自动化广告可以通过分析数据来制定一个群体或个人的针对性和个性化的广告。人工智能使得AI客服可以24小时在线服务消费者根据不通需求给出相应回复。大数据分析也代替了传统的市场调研为许多企业收集更有效的目标客户信息。人工智能使得智能营销和智能广告投放节约了不少人力，提升了营销的性价比，精准性，针对性，和有效性，并且通过大数据分析所得的结果是更加全面性的。大数据和AI对市场营销的改变和助力有目共睹。根据《2018十大战略技术趋势》，41%的企业已经在部署AI，而剩下的企业也在制定人工智能战略已争取不落后于人。
In the digital age, data has become very valuable resource. AI and big data are the key to change the traditional mode of marketing strategies. Marketing Automation and Advertising Automation, these two marketing technologies which are based on data and computing, can be used to create a personalized and targeted advertising to an individual or a goup. In addition, AI technology makes AI customer services be able to reply different answars to different customers based on their question in 24 hours a day. Nowadays, the method of collecting information of traditional market research is being substituted by big data. AI and big data plays a very important role to save labors costs, improve marketing performance, targeting effectivity. Also, big data anlaysis can provide companies more details about customers. Big data and AI has changed and impacted the concept of marketing strategy, and make it better obviously. According to “Gartner Identifies the Top 10 Strategic Technology Trends for 2018”, 41% percent of companies are already using AI, and the rest of them are also making AI stratrgy in order to keep pace with the age.
2018亚洲首席营销官峰会（CMOA），是亚洲最具创新性与实践性的首席营官销峰会，在全球视野下以转型，增长，数字化等为主题, 探讨首席X官们面临的巨大的机遇与挑战。我很荣幸代表2018亚洲首席营销官峰会组委会欢迎您参加此次大会。大会将于5月17-18日在中国上海举办
CMO Congress Asia 2018 is the most innovative and pragmatic CMO Event with the themes of “Transformation, Growth, Digitalization” in Asia, and it discusses the huge opportunities and challenges C-level leaders are facing. It is my greatest pleasure, on behalf of the Organizing Committee to welcome you to attend the CMO Congress Asia 2018, which will be held on May 17th-18th, 2018, in Shanghai, China.
CMO关于营销的理念需要转型升级。随着互联网的升级进入泛媒体时代，广告变的无处不在。过时营销策略、传统媒体渠道、没有跟上互联网的步伐，这些都成了营销乃至CMO面临的巨大困境。
Contact kiraz@szwgroup.com for more details.
| 参会人员 Who should attend? |
食品饮料, B2B公司, 奢侈珠宝, 服装, 数字营销/咨询/传媒/广告, 软件/方案, 高科技公司, 家电, 医药, 快消日化, 酒店旅游, 汽车, 金融其他。
Food and Beverages, B2B Companies, Luxuries and Jewelries, Apparel, Digital Marketing/ Consulting/ Media/ Ads, Software and Solutions, High-tech Companies, Home Appliances, Pharmaceuticals, FMCG and Cosmetics, Hospitality and Travelling, Automobiles, Finance, Others |
| 峰会亮点 Event Highlight |
Global insights and case sharing： US, Europe, Middle East, SEA, India, Greater China…
全球视野与案例分享：美国、欧洲、中东、东南亚、印度、大中华区...... |
Transformation and Growth： the next stop for Asia’s C-level leaders in digital age？
转型与增长：数字化时代，亚洲的首席X官们何去何从？
80%Decision-makers of Brand Owners：networking and cooperation with giants from various industries.
80%占比的品牌主高层决策人员: 与各行业大咖们的沟通合作机会。
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| 大会概览 |
| Day1 |
Day2 |
| AM |
09:00-12:30
Session 1: Global Insights on Asia Market
主题一：亚洲市场的全球洞察 |
分论坛
Sub Forums |
09:00-17:30
Forum 1: Transformation and Growth
主题一：转型与增长分论坛 |
| PM |
14:00-18:00
Session 2: The unique and fascinating China
主题二：中国的独特魅力 |
9:00-17:30
Forum 2: Brand and Marketing
主题二：品牌与营销分论坛 |
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