近日，亚马逊的无人便利店 Amazon Go 终于落户在美国西雅图亚马逊总部并对公众开放。"No lines, no cash"是Amazon Go的核心特色。不用排队，不用付现，即拿即走，这一种颠覆传统便利店运营模式的创新吸引了很多民众来体验。
Recently, Amzaon Go which is located in Amazon’s headquarter---Seattle is opened to the pulics. “No lines, no cash”is the key feature of Amazon Go. Customers do not need to wait to check out, and it is the most creative change to the retail model. The no checkout experience attracts many people to visit.
自从2016年亚马逊提出无人超市这一颠覆性的概念时，中国作为全球最大的移动支付市场，零售界就掀起了一波动荡。而2017年人工智能技术（AI)的迅猛发展，更为零售企业无人化的转型带来了技术层面的支持。
After Amazon announced that they are going to open Amazon Go---A self-service shop, many companies started to follow its concepts and preempt China market in advance. China as the biggest mobile payment market in the world has many rooms to develop the new retail model. In addition, the development of AI technology supports the new retail model as well.
2017年7月，阿里巴巴在杭州开出了他们首家无人超市——淘咖啡,融合了生鲜馆，餐饮，咖啡馆等等多种功能。
On July 2017, Alibaba launched their first self-service shop in Hangzhou which is called Tao Café. It combines with fresh food shop, cafe, and coffee bar.
2017年10月，京东的X无人便利店在北京正式亮相。
On October 2017, JD’s first sel-service shop –X Sel-service shop was opened in Beijing. |
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继阿里和京东这两大零售巨头之后，腾讯也在上海开了旗下首家无人便利店——We Life.
Opening a sel-service shop is also in Tencent’s strategy. It opened We Life in Shanghai after Alibaba and JD. |
而其他企业也同样不甘落后。
Other companies are trying to keep pace with the new retail trend, too.
哇哈哈和深兰科技合作的无人商店机——Take Go
Wahaha Group cooperates with DeepBlue technology company to launch sel-service shop machine----Take Go.
欧尚和大润发也相继在上海部署了无人零售商店——缤果盒子
Auchan and RT-Mart are starting to set Bingo Box.
简24， 逗号智能（Comma）等许多无人零售商店被广泛运用。
Simple Mart, Comma, and many other sel-service shops was applied into our life.
而罗森，作为全球第二大便利连锁机构也紧随着这股新零售与AI结合地无人零售模式。目前，无人便利店正处于内测阶段。而在其日本本土，罗森更与松下电器合作，尝试更为先进地无人商店实验。
Lawson as the second largest convenience store is following this new retail trend and testing its sel-service internally. In Japan, it cooperates with Panasonic to test more advanced technology for sel-service shop.
同样，7-11身为全球最大的便利商店机构，也展现出了对无人零售的未来布局。目前，其无人商店的运作方式与罗森相近，但其在无人机配送方面的尝试却是走在了世界前列的。
Furthermore, 7-11 is the biggest convenience store globally. It also has its own business strategy for sel-service shop, and its operating model is similar with Lawson’s. On the other hand, 7-11 has very huge progress in drone delivery field.
泽为咨询集团成功主办了2017中国新零售与数字化创新峰会、2018亚洲新零售峰会。应客户需求，现已启动同系列峰会：2018亚洲首席营销官峰会。
SZ&W Group has hold 2017 New Retail China and 2018 New Retail Asia successfully. According to clients’feedbacks, there are a huge demand of marketing Communication. For responding this need, we decide to launch our series of congress. Next Congress is CMO Congress Asia 2018.
2018亚洲首席营销官峰会（CMOA），是亚洲最具创新性与实践性的首席营官销峰会，在全球视野下以转型，增长，数字化等为主题, 探讨首席X官们面临的巨大的机遇与挑战。我很荣幸代表2018亚洲首席营销官峰会组委会欢迎您参加此次大会。大会将于5月17-18日在中国上海举办
CMO Congress Asia 2018 is the most innovative and pragmatic CMO Event with the themes of “Transformation, Growth, Digitalization” in Asia, and it discusses the huge opportunities and challenges C-level leaders are facing. It is my greatest pleasure, on behalf of the Organizing Committee to welcome you to attend the CMO Congress Asia 2018, which will be held on May 17th-18th, 2018, in Shanghai, China.
CMO关于营销的理念需要转型升级。随着互联网的升级进入泛媒体时代，广告变的无处不在。过时营销策略、传统媒体渠道、没有跟上互联网的步伐，这些都成了营销乃至CMO面临的巨大困境。
Contact kiraz@szwgroup.com for more details.
| 参会人员 Who should attend? |
食品饮料, B2B公司, 奢侈珠宝, 服装, 数字营销/咨询/传媒/广告, 软件/方案, 高科技公司, 家电, 医药, 快消日化, 酒店旅游, 汽车, 金融其他。
Food and Beverages, B2B Companies, Luxuries and Jewelries, Apparel, Digital Marketing/ Consulting/ Media/ Ads, Software and Solutions, High-tech Companies, Home Appliances, Pharmaceuticals, FMCG and Cosmetics, Hospitality and Travelling, Automobiles, Finance, Others |
| 峰会亮点 Event Highlight |
Global insights and case sharing： US, Europe, Middle East, SEA, India, Greater China…
全球视野与案例分享：美国、欧洲、中东、东南亚、印度、大中华区...... |
Transformation and Growth： the next stop for Asia’s C-level leaders in digital age？
转型与增长：数字化时代，亚洲的首席X官们何去何从？
80%Decision-makers of Brand Owners：networking and cooperation with giants from various industries.
80%占比的品牌主高层决策人员: 与各行业大咖们的沟通合作机会。
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| 大会概览 |
| Day1 |
Day2 |
| AM |
09:00-12:30
Session 1: Global Insights on Asia Market
主题一：亚洲市场的全球洞察 |
分论坛
Sub Forums |
09:00-17:30
Forum 1: Transformation and Growth
主题一：转型与增长分论坛 |
| PM |
14:00-18:00
Session 2: The unique and fascinating China
主题二：中国的独特魅力 |
9:00-17:30
Forum 2: Brand and Marketing
主题二：品牌与营销分论坛 |
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