2017年，我国网民规模已超过7.5亿，互联网普及率达到54.3%，手机上网率升至96.3%。AdMaster的一份调查显示，2018年，70%以上的广告主还将继续增加数字营销的预算，整个数字营销市场的发展持续看好。
In 2017, the scale of Internet users in China has exceeded 750 million, and 54.3% of population in China is the Internet users and 96.3% of mobile phone users has connected to Internet. According to AdMaster’s survey, more than 70% advertisers will continue to increase the budget of digital marketing in 2018, and the whole digital marketing will continue to develop in the future.
一切数字化转型都离不开数据，大多数企业其实都能够自产自用，例如银行的信用卡用户的消费路径数据就是它的能源; 对于快消品，消费者购买产品的价格、品类和频次同样是数据能源。但用的还不够好。” nEuqal的 COO 杨纯曾在媒体专访中这样说过。
"All digital transformation cannot do without data, most of the enterprises are able to use their own data to support their operation, such as bank credit card, its users data is its energy consumption path; for FMCG, the data of price of the product, category and frequency that customers do shopping are also the energy for enterprises. But it is not enough. " nEuqal's COO- Ricky Yang said in a media interview.
作为第三方营销数据技术公司-精硕科技集团旗下的nEqual以全方位数据和技术为支撑，致力于帮助企业实现营销自动化、智能新零售、AI人工智能等“智慧商业”模式。
As the business unit of Admaster, nEqual is helping enterprises realize the "intelligent business" mode, such as marketing automation, intelligent new retail, and AI based on its comprehensive data and technology.
我们很荣幸邀请到nEqual的COO-杨纯作为我们2018亚洲首席营销官峰会的演讲嘉宾来和我们分享数字营销的话题。
We are honored to invite nEqual's COO- Ricky Yang to be a speaker of our CMO Congress Asia 2018 to share the topics about digital marketing with us.
随着移动互联网的高速发展，中国是全球消费领域数字技术的主要投资和技术应用国，各行各业都面临着数字化转型所带来的巨大机遇和挑战。
With the rapid development of Internet, China is the main investment country and technology application country of digital technology in the global consumption field. All industries are facing great opportunities and challenges which were brought by digital transformation.
数字化转型意味着行业的全面的变革，而营销技术和手段也面临着数字化升级的需求。 其中，数据就是数字化的能源，为数字营销造就了无数可能。
The digital transformation means the overall change of the industries, and the marketing is also facing the demand of digital upgrading. Data is digital energy, which makes many possibilities for digital marketing’s future.
而如何最大化地利用数据，数字营销来提升企业营销体验、销售体验等来助力企业构建可持续发展的商业竞争力？
How to maximize the use of data and digital marketing to enhance business marketing experience and sales experience which can help enterprises increase their ability of business competition?
这一话题将在2018亚洲首席营销官峰会上被深入讨论，nEqual的COO-杨纯以及其他相关嘉宾会和大家分享他们在数字营销上多年摸索所得的经验和实例分析。
This topic will be further discussed at the CMO Congress Asia 2018. nEqual's COO- Ricky Yang and other speaking guests will share their experience and case analysis on digital marketing with you.
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还有更多感兴趣想要在峰会上听到的话题？填写以下调研，根据您的需求定制话题！
If you are interested in more topics that you want to hear in the congress, please finish the following survey to make your own topics. |
| https://zh.surveymonkey.com/r/THNHMNN |
关于2018亚洲首席营销官峰会：
About CMO Congress Asia 2018：
2018亚洲首席营销官峰会（CMOA），是亚洲最具创新性与实践性的首席营官销峰会，在全球视野下以转型，增长，数字化等为主题, 探讨首席X官们面临的巨大的机遇与挑战。我很荣幸代表2018亚洲首席营销官峰会组委会欢迎您参加此次大会。大会将于5月17-18日在中国上海举办 。
CMO Congress Asia 2018 is the most innovative and pragmatic CMO Event with the themes of “Transformation, Growth, Digitalization” in Asia, and it discusses the huge opportunities and challenges C-level leaders are facing. It is my greatest pleasure, on behalf of the Organizing Committee to welcome you to attend the CMO Congress Asia 2018, which will be held on May 17th-18th, 2018, in Shanghai, China.
联系kiraz@szwgroup.com获得更多讯息。
Contact kiraz@szwgroup.com for more details.
| 参会人员 Who should attend? |
食品饮料, B2B公司, 奢侈珠宝, 服装, 数字营销/咨询/传媒/广告, 软件/方案, 高科技公司, 家电, 医药, 快消日化, 酒店旅游, 汽车, 金融其他。
Food and Beverages, B2B Companies, Luxuries and Jewelries, Apparel, Digital Marketing/ Consulting/ Media/ Ads, Software and Solutions, High-tech Companies, Home Appliances, Pharmaceuticals, FMCG and Cosmetics, Hospitality and Travelling, Automobiles, Finance, Others |
| 峰会亮点 Event Highlight |
Global insights and case sharing： US, Europe, Middle East, SEA, India, Greater China…
全球视野与案例分享：美国、欧洲、中东、东南亚、印度、大中华区...... |
Transformation and Growth： the next stop for Asia’s C-level leaders in digital age？
转型与增长：数字化时代，亚洲的首席X官们何去何从？
80%Decision-makers of Brand Owners：networking and cooperation with giants from various industries.
80%占比的品牌主高层决策人员: 与各行业大咖们的沟通合作机会。
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| 大会概览 |
| Day1 |
Day2 |
| AM |
09:00-12:30
Session 1: Global Insights on Asia Market
主题一：亚洲市场的全球洞察 |
分论坛
Sub Forums |
09:00-17:30
Forum 1: Transformation and Growth
主题一：转型与增长分论坛 |
| PM |
14:00-18:00
Session 2: The unique and fascinating China
主题二：中国的独特魅力 |
9:00-17:30
Forum 2: Brand and Marketing
主题二：品牌与营销分论坛 |
| 联系我们 |
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