2018亚洲首席营销官峰会（CMOA）作为亚洲最具创新性与实践性的首席营官销峰会很荣幸宣布邀请到携程战略合作和营销创新部总经理---郭为文作为演讲嘉宾和我们分享旅游新趋势下的营销。
CMO Congress Asia 2018 as the most innovative and pragmatic CMO Event in Asia, we are very pleasure to announace that Mr Guo Weiwen, who is the general manager of Strategic Cooperation & Marketing Innovation Department of Ctrip. Com will be our speaker of CMO Congress Asia 2018 to share about the Marketing of New Trend Tourist Industry.
郭为文先生，携程战略合作和营销创新部总经理，品牌管理和营销策划资深专家，从事营销和互联网旅游行业超过二十年。2009年加入携程，目前负责携程集团以内容和新媒体为核心的创新营销。曾担任携程旅游营销总监、星程酒店品牌营销总监、携程市场传播部总经理等职位，推动携程品牌价值71%的增长。曾多次获得广告奖项，同时他是中国多项营销大奖的专业评委，被评为“2017中国传播年度人物”。
Mr. Guo Weiwen (Kevin), is General Manager of Strategic Cooperation & Marketing Innovation Department of Ctrip.com. He has more than 20-year experience in advertising and marketing area. He helps Ctrip’s brand equity increase by 70% under his brand strategy of mobile related position and communication. He was senior marketing director of NASDAQ listed company, Huazhu hotel group, and marketing director of a leading travel media company.
中国旅游行业已经步入高速发展期，面对互联网发展带来的机会与挑战，郭为文郭总经理将在亚洲首席营销官峰会上为大家分享中国旅游值得关注的新趋势以及如何把控市场抓住机会，互联网背景下旅游时代的营销。
Nowadays, the tourist industry in China is developing rapidly, and it is facing many opportunities and challenges because of the development of Internet. Mr. Guo Weiwen is going to share his experience about how to catch chances and new trends by knowing the marketing of tourist industry with us. Also, he wants to communicate with us about how could we do our marketing of tourist industry well in the Internet age.
关于2018亚洲首席营销官峰会：
About CMO Congress Asia 2018：
2018亚洲首席营销官峰会（CMOA），是亚洲最具创新性与实践性的首席营官销峰会，在全球视野下以转型，增长，数字化等为主题, 探讨首席X官们面临的巨大的机遇与挑战。我很荣幸代表2018亚洲首席营销官峰会组委会欢迎您参加此次大会。大会将于5月17-18日在中国上海举办 。
CMO Congress Asia 2018 is the most innovative and pragmatic CMO Event with the themes of “Transformation, Growth, Digitalization” in Asia, and it discusses the huge opportunities and challenges C-level leaders are facing. It is my greatest pleasure, on behalf of the Organizing Committee to welcome you to attend the CMO Congress Asia 2018, which will be held on May 17th-18th, 2018, in Shanghai, China.
联系kiraz@szwgroup.com获得更多讯息。
Contact kiraz@szwgroup.com for more details.
| 参会人员 Who should attend? |
食品饮料, B2B公司, 奢侈珠宝, 服装, 数字营销/咨询/传媒/广告, 软件/方案, 高科技公司, 家电, 医药, 快消日化, 酒店旅游, 汽车, 金融其他。
Food and Beverages, B2B Companies, Luxuries and Jewelries, Apparel, Digital Marketing/ Consulting/ Media/ Ads, Software and Solutions, High-tech Companies, Home Appliances, Pharmaceuticals, FMCG and Cosmetics, Hospitality and Travelling, Automobiles, Finance, Others |
| 峰会亮点 Event Highlight |
Global insights and case sharing： US, Europe, Middle East, SEA, India, Greater China…
全球视野与案例分享：美国、欧洲、中东、东南亚、印度、大中华区...... |
Transformation and Growth： the next stop for Asia’s C-level leaders in digital age？
转型与增长：数字化时代，亚洲的首席X官们何去何从？
80%Decision-makers of Brand Owners：networking and cooperation with giants from various industries.
80%占比的品牌主高层决策人员: 与各行业大咖们的沟通合作机会。
|
| 大会概览 |
| Day1 |
Day2 |
| AM |
09:00-12:30
Session 1: Global Insights on Asia Market
主题一：亚洲市场的全球洞察 |
分论坛
Sub Forums |
09:00-17:30
Forum 1: Transformation and Growth
主题一：转型与增长分论坛 |
| PM |
14:00-18:00
Session 2: The unique and fascinating China
主题二：中国的独特魅力 |
9:00-17:30
Forum 2: Brand and Marketing
主题二：品牌与营销分论坛 |
系列会议
Upcoming Events |
 |
 |
New Retail & MarTach Week
2018新零售与营销技术周
October，24-25th| Shanghai
10月24-25日|上海 |
| 联系我们 |
|
