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“数据是一种看世界的方式，要透过数据看现象、看本质、看趋势。” 第一财经商业数据中心的首席运营官王洋，在淘宝大学麻省理工学院公开课上分享到。
"Through data is a new method to understand the world, and it is important to see its phenomenon, essence and trends by these data." Eric Wang, COO of CBNData, said in a public lecture of MIT CSSA at Taobao University.
目前，移动化已经成为在线消费的大趋势，分析和了解消费者在移动端的消费行为对商家们都至关重要。而数据在其中扮演了十分关键的角色。
Nowadays, mobile app has been a hot trend of consumption. Learning how to understand and analyze customers’shopping behaviors with mobile app is vital for merchants, and data plays a big role in it.
如何用数据看互联网消费的现象、本质和趋势？
How to see Internet shopping’s phenomenon, essence, and trends through analyzing data?
第一财经商业数据中心的首席运营官王洋会在2018亚洲首席营销官峰会上为我们解答
It is the topic that Mr. Eric Wang, COO of CBNData, will share in the CMO Congress Asia 2018.
王洋是谁？
About Mr. Eric Wang
王洋先生供职于阿里巴巴集团市场公关委员会，并作为联合创始人于2015年创办国内领先的消费大数据研究机构第一财经商业数据中心（CBNData），历任副总经理、首席市场官，现任CBNData首席运营官。
Eric Wang works for Alibaba Group and runs business as the chief operating officer at CBNData, a pioneer of big data consulting for business in China initiated by Alibaba and CBN in 2015.Eric Wang joined Alibaba Group as the assistant of Tiger Wang, the Marketing & PR Chairman of Alibaba in 2015.
第一财经商业数据中心
About CBNData
第一财经商业数据中心CBNData是基于大数据进行智能化商业研究咨询与整合营销传播的战略数据机构，以阿里巴巴所拥有的全球最大消费者数据库和第一财经全媒体集群为基础，
输出消费行业的全景分析以及面向企业和消费者的深度数据洞察，同时通过构建数据整合营销与传播体系，拓展数据研究的业务边界，丰富数据商业化的应用场景，推动数据价值共享。
CBNData is a leading business data consulting and technology company in China focusing on intelligent data research and communication strategy services. CBNData combines CBN's media resources with the world's largest consumption database, which is a collection of 515 million annual active users of Alibaba e-commercial platforms. CBNData also constructs a unique communication strategy system with a diverse range of expertise to expand business boundaries of data research, to push application of data commercialization as well as to promote the sharing of data value.
关于2018亚洲首席营销官峰会：
About CMO Congress Asia 2018：
2018亚洲首席营销官峰会（CMOA），是亚洲最具创新性与实践性的首席营官销峰会，在全球视野下以转型，增长，数字化等为主题, 探讨首席X官们面临的巨大的机遇与挑战。我很荣幸代表2018亚洲首席营销官峰会组委会欢迎您参加此次大会。大会将于5月17-18日在中国上海万豪虹桥大酒店举办 。
CMO Congress Asia 2018 is the most innovative and pragmatic CMO Event with the themes of “Transformation, Growth, Digitalization” in Asia, and it discusses the huge opportunities and challenges C-level leaders are facing. It is my greatest pleasure, on behalf of the Organizing Committee to welcome you to attend the CMO Congress Asia 2018, which will be held on May 17th-18th, 2018,in Shanghai Marriott Hotel Hongqiao, China.
想了解更多演讲嘉宾和会议详情，请联系kiraz@szwgroup.com
Contact kiraz@szwgroup.comfor more speakers and congress details.
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