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随着科技得发展，营销不再被拘泥于有限的媒介方式。AR技术得运用方面越来越广，不少平台已开始尝试AR营销的玩法。相较于传统的广告媒介，AR技术使传播内容不再被时间和空间所限制。AR技术可以通过现实世界中的任何物体作为媒介，贯通线上线下，为消费者加深营销体验。如何做好“虚实结合“，使AR成为最好得表达方式？网易就是其中得佼佼者。
With the development of technology, marketing is no longer limited by traditional marketing channels. AR technology has been applied in more fields which includes marketing. Many platforms have started to use AR technology as their media channel. Compared with traditional advertising channels, AR technology break the limites of time and space. AR technology can be a media channel through any object in the real world. It can bring customers a deep marketing experience. How to make AR become the best channel of promoting? NetEase is the leading company which has done AR marketing so well.
“万物皆媒介，媒介即入口”已然成为不可逆转的格局。网易人工智能 AR首席洞见官-林琳女士将会作为2018亚洲首席营销官会的演讲嘉宾为我们分享“AR如何打造品牌和用户之间的强关联”这一话题。
"All things are media, the media is the entrance" has become the irreversible trend in marketing. The AR Chief Insight Officer of AI Department of NetEase--- Ms. Heaven Lin will share us about “How Could AR Build Strong Relationships Between Brands and Users?”.
关于林琳
About Heaven Lin
从事广告营销行业逾15年，2018年加入网易人工智能，整合品牌及创意等多维资源，探索AR技术的创意边界，以期共同开创行业的营销新窗口。曾入围香港大学SPACE商学院第一届杰出校友，2016第一财经菁英计划年度人物。
With more than 15 years of experience in advertising and marketing, she joined NetEase AI Business Unit, integrating plural resources of brand and innovation in 2018. At this new role, her goal is to explore AR technology beyond its boundary and create a new marketing opportunity for the industry. She was shortlisted for the first outstanding alumni of Business School of Hong Kong University SPACE, and Person of the Year of 2016 CBN Elite Care.
关于2018亚洲首席营销官峰会：
About CMO Congress Asia 2018：
2018亚洲首席营销官峰会（CMOA），是亚洲最具创新性与实践性的首席营官销峰会，在全球视野下以转型，增长，数字化等为主题, 探讨首席X官们面临的巨大的机遇与挑战。我很荣幸代表2018亚洲首席营销官峰会组委会欢迎您参加此次大会。大会将于5月17-18日在中国上海万豪虹桥大酒店举办 。
CMO Congress Asia 2018 is the most innovative and pragmatic CMO Event with the themes of “Transformation, Growth, Digitalization” in Asia, and it discusses the huge opportunities and challenges C-level leaders are facing. It is my greatest pleasure, on behalf of the Organizing Committee to welcome you to attend the CMO Congress Asia 2018, which will be held on May 17th-18th, 2018,in Shanghai Marriott Hotel Hongqiao, China.
想了解更多演讲嘉宾和会议详情，请联系kiraz@szwgroup.com
Contact kiraz@szwgroup.comfor more speakers and congress details.
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