| In Summary |
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Thika-based milk processor Brookside Dairy seeks to double its sales in the next one year. |
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The company has launched two new yoghurt flavours under its Delamere brands. |
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Brookside acquired rival milk processor Delamere about a decade ago in its expansion quest. |
Kenya’s largest milk processor, Brookside Dairy, has announced a four-year plan to further cement its market leader position in the packed milk market.
The firm’s marketing director Oliver Mary said the firm plans to double sales in the next one year to clinch a bigger share of the market, with more products set to be launched soon.
“We plan to make a lot of investment including branding through aggressive media advertisements and billboards in the city to extend our lead in the market which now stands at 67 per cent. There is no major competitor so far but we want to be indisputable leaders in the market by 2021,” Mr Mary said.
Brookside Dairy has confirmed to address a keynote speech at 3rd Global Dairy Congress Africa 2018, March 27-28, 2018 in Nairobi, Kenya.
| Newly confirmed Speaker |
Event Info |
Mr. Oliver Mary
Vice President -Marketing, Innovation, business development / Marketing Director,
Brookside Dairy |
3rd Global Dairy Congress Africa 2018
March 27-28 | Nairobi, Kenya
vivienm@szwgroup,com |
Brookside Dairies is the largest milk processing company in Kenya, where it controls 45 percent of the dairy market, as at January 2016.The company's products, including fresh and powdered milk, yogurt and butter, are distributed in the East African countries of Kenya, Tanzania, and Uganda.
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