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Anlene adult milk manufacturer, Fonterra Brands Thailand has earlier unveiled a Bt 300 million plan (US$9.62 million) to rejuvenate this category after 22 years in Thailand, aiming to triple sales growth this year.
Paul Andrew Richards, Managing Director for Thailand, Indochina and the Philippines, said the allocated budget will be spent on a new brand, packaging and formulation for Anlene.
With the planned rejuvenation, the company expects sales to grow by 15 to 20% annually over the next 3 years, compared with an average of 5% in recent years.
Fonterra sees several growing consumer trends in Thailand, with people placing more focus on better nutrition and healthier lifestyles through different stages of their lives. Paul added, “We see a huge opportunity in Thailand and it is a strategic market and our biggest one in ASEAN, followed by the Philippines, Vietnam, Myanmar, Laos and Cambodia.” He said per capita consumption of dairy products in Thailand is still low at 19-20 litres per year, compared with 50-55 litres in Singapore and 200-300 litres in New Zealand.
Do you wanna to know more about Fonterra’s new process in dairy and digital transformation in our way of marketing and people.
Don’t miss your chance to stay on-site at 4th Global Dairy Congress Asia 2018，June 11-12, in Singapore.
| Newly confirmed Speaker |
Event Info |
Mr. Olivier J. Vavasseur
Board Member, Managing Director, Head of International Markets,
DMK Baby/Humana |
4th Global Dairy Congress Asia 2018
June 11-12 | Singapore
vivienm@szwgroup,com |
| About DMK (Deutsches Milchkontor) Group |
 |
Fonterra Co-operative Group Limited is a New Zealand multinational dairy co-operative owned by around 10,500 New Zealand farmers. The company is responsible for approximately 30% of the world's dairy exports and with revenue exceeding NZ$17.2 billion, is New Zealand's largest company. Fonterra was established in October 2001 following the merger of the country's two largest dairy co-operatives, New Zealand Dairy Group and Kiwi Cooperative Dairies, with the New Zealand Dairy Board. |
| Part of confirmed Speakers |
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Adhi S. Lukman
Chairman
GAPMMI (Indonesian Food & Beverage Association)
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Jason Li
Director Product Development Abbott Nutrition R&D Asia
Abbott Nutrition |
Quaza Nizamuddin Hassan Nizam
Managing Director
Department of Veterinary Services（DVS） |
RENE M. DE GUZMAN
CORPLAN MANAGER
National Dairy Authority(NDA) |
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William Hoggan Clews
EX Dairy Farm Manager at PT. Ultra Jaya
PT. Ultra Jaya |
Ted Gribble
Principal
Five-G Consulting Inc. |
Trevor Tomkins
Founder and President
venture | dairy |
 |
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 |
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Caitlin Nguyen
Global Marketing - Digital & CRM Lead, Digital Transformation
Fonterra |
Sean Seow
Food Safety & Quality Manager
Dairy Queen |
Chris Knowles
Director Sales & Marketing
McLanahan Corporation |
Olivier J. Vavasseur
Board Member, Managing Director, Head of International Markets
DMK Baby/Humana |
Register now!
>>Know more about the congress, Click here
1. Website:
http://www.szwgroup.com/global-dairy-congress-asia-2018/?hmsr=EB&hmpl=&hmcu=&hmkw=&hmci=
2. Email: vivienm@szwgroup.com
Best Regards
Vivien Miao | Organizing Committee of Global Dairy Series Congress | SZ&W Group
Email: vivienm@szwgroup.com
Tel: +86 21 5830 0710 ext 8047 | Fax: +86 21 5831 1668 | Mob: +86 185 2140 7816 |
