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In food and beverage industry, most people now concerns about Anheuser-Busch InBev’s more than $108 billion merger with SABMiller. Incremental global beer consumption is mostly from Africa, Africa is expected to grow sales by 2.6%. The business of SABMiller covered whole Africa. It is just the market Anheuser-Busch InBeV does not cover. The merger is helpful for Anheuser-Busch InBeV to Increase lead position in African Market. The motive is clear in the merger, beverage industry turned to the distribution system. The combined company will be stronger control of beer distribution network in Africa. For South Africa small brewers, especially for the craft brewers(Craft brewers has become a major growth driver in beer industry), it is difficult to gain market share. In addition, the merger case also need approve of South Africa. South African regulators assess the two companies combined will affect employment. In the second half of 2016, the result of the acquisition is expected to be out. If you want to know more about the merger outcome, Trade Policy and Regulation and Challenges and Opportunities in African market, join the Global Food and Beverage Congress Africa 2016, you can get the sharing from African government, key players from food and beer industry etc. >>Click here to know about conference.
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