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信息时代,技术对营销领域的影响力逐步增强,而4A公司的影响力逐年减弱。从大体上来讲,技术和广告的相互融合赋能让全球的广告产业正在发生变迁,互联网广告的数量已超过电视广告。 In the information era, technology has a huge influence with marketing, and MarTech has become a hot topic we are discussing right now. With the MarTech and AD tech, 4A advertising companies are going to lose their advantages, and the number of ADs online has surpassed the number of ADs we put on TVs. 同时,AI在营销方面能做的越来越多了。前几天,在戛纳国际创意节上阿里妈妈隆重介绍了“阿里AI智能文案“。从运用自然语言算法出发通过最新热点和消费者心里洞察而输出1秒上万条的文案。 At the same time, AI technology has been applied in many field in marketing. Few days ago, Alimama has introduced the ”Ali AI Copywriter “ to publics in the Cannes Lion 2018. The “Ali AI Copywriter”can follow the hotspot online and make over 10 thousand advertising copywriting in one second. 从AI文案,AI海报,AI记者等等……智能营销时代已经来临,而如何在这智能时代获得营销主动权?这将会是2018新零售与营销技术周将会讨论的重点话题之一。 AI Copywriter, AI Poster Designer, AI Reporter….these show that the Smart marketing age is coming. However, how could you create your marketing control power? That is the key topic we will discuss in New Retail and MarTech Week. 关于2018新零售与营销技术周 New Retail & MarTech Week 2018 which be consist of two summits(2nd China New Retail and Technology Innovation Summit 2018 & China MarTech and Digital Innovation Summit 2018)will be hold at the same location and same time in Shanghai (Oct. 24th-25th). As the benefits, you can enjoy two summits with one ticket. ![]()
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