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| Dear Colleagues， 尊敬的同仁， 日前，秒针营销科学院发布“中国数字营销地铁图”，这张地铁图囊括了国内整个数字营销生态体系，梳理营销人对于数字营销的认识和思维框架，帮助广告主了解数字营销的实现路径和技术关联关系，更有效地布局数字营销战略。 Recently, Miaozhen Systems released “China Digital Marketing Subway Map”. This subway map covers the digital marketing ecosystem in China. It sorts out the marketer’s understanding and thinking framework for digital marketing, and helps advertisers understand the path and technology of digital marketing，so as to lay out digital marketing strategies more effectively.
“中国数字营销地铁图”围绕以下方式展开： "China digital marketing subway map" is expanded in the following ways: ♦ 3要素：连接广告主和消费者的数据、内容、触点 3 elements: data, content, contacts that connect advertisers and consumers ♦ 13个领域：支撑体系运营的独立技术领域 13 areas: independent technical fields for supporting system operations ♦ 77个节点：构建每个技术领域的落地技术 77 nodes: building landing technology in each technology area ♦ 6个延伸：数字营销周边对接的不同数字技术领域，共同构成数字化转型的版图 6 extensions: Digital marketing peripherals connected to different areas of digital technology, constitute a digital transformation version together 其中触点环节的社交营销，用户体验，数据环节的数据运营与管理，内容环节的内容管理都是2018中国营销技术与数字化创新峰会(10月24日-25日，上海)的核心话题，针对不同的话题，组委会邀请到各个环节顶尖的品牌主和数字营销服务商，对其展开深入讨论。 Social marketing, user experience, data operation，data management and content management are the core topics of China Martech and Digital Innovation Summit 2018（Oct. 24th-25th，Shanghai）. For different topics, the organizing committee invited top brand owners and digital marketing service providers to have in-depth discussions on them. 目前已经确定的演讲嘉宾有： The speakers have been confirmed: 王宇博，亚马逊大中华区人工智能业务发展负责人 Yubo Wang, Head of AI business development, GCR, Amazon 庄子明，阿里巴巴天猫新零售总监 Rick Zhuang, Director of Tmall New Retail at Alibaba 陈慧菱，京东云事业部市场传播部高级总监 Amy Chen, Sr. Marketing Director, JD Cloud 陈高铭，小米公司MIUI广告销售部副总经理 Q Chen, VGM of Advertising & Sales Dept., MIUI, Xiaomi 黄菱安，联合利华购物者营销及通路品类管理总监 Ann Huang, Shopper Marketing & Trade Category Management Director, Unileve 罗莹， 电通安吉斯集团中国首席数据官 Eve Lo, Chief Data Officier, Dentsu Aegis Network Nico Zhang，比亚迪营销总经理 Nico Zhang , GM of Auto Marketing, BYD 扫描以下二维码查看完整会议议程。 Please scan the QR code below for full agenda.
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