2019年第二届全球功能性食品饮料高峰论坛将在上海隆重召开，期待您的加入！
The 2nd Global Functional Food and Beverage Summit（GFFBC）will be held in Shanghai in 2019, We look forward to your joining!
活动报名官方网址Official Register Website：
http://www.szwgroup.com/asia-functional-drinks-innovation-summit-2019/
近期，我们针对国内外大型的食品饮料品牌方做了一次调研，我们一起来看一下他们对于这6个问题的看法吧。
Recently, we have done a survey on large food and beverage brands at home and abroad. Let's take a look at their views on these six issues.
Q1：您对于哪一类的产品市场前景更看好？
Q1: What kind of products do you have better market prospects?
A.草本类食品饮料 B. 乳制品类 C. 运动型食品饮料 D. 果汁类（不添加糖）
A. Herbal food drinks B. Dairy products C. Sports food drinks D. Fruit juices (without added sugar)
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Q2：您会选择哪类添加剂来取代糖？
Q2: What kind of additives would you choose to replace sugar?
A. 阿斯巴甜 B. 木糖醇 C. 甜叶菊 D. 三氯蔗糖
A. Aspartame B. Xylitol C. Stevia D. Sucralose
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Q3: 您更愿意选择那种新式进行市场推广及广告营销？
Q3: Which new type of marketing and advertising would you prefer?
A.传统电视广告及纸媒 B. 视频网站 C. 直播平台 D. 个人推荐（网红）
A. Traditional TV advertisements and paper media B. Video website C. Live broadcasting platform D. Personal recommendation (Web celebrity)
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Q4：电商平台和传统线下渠道，您更看重哪个？
Q4: Which do you value more, e-commerce platform or traditional offline channel?
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Q5: 您更看好哪类功能性食品饮料的市场前景？
Q5: What kind of functional food and beverage do you prefer?
A.助消化类产品 B. 减肥类产品 C. 能量类产品 D 维生素类产品
A. Digestive products B. Weight loss products C. Energy products D.vitamin products
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Q6: 哪些是影响产品成功的关键因素？
Q6: What are the key factors affecting product success?
A. 市场推广及营销策略 B. 消费人群定位 C. 产品包装及设计 D. 价格
A. Marketing Promotion and Marketing Strategy B. Consumer Orientation C. Product Packaging and Design D. Price
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从调研的结果可以看出，目前大家对于运动型饮料的前景尤为看好，其次是乳制品（尤其是乳酸菌类），在中国草本植物类的产品更被看好。阿巴斯甜仍然是使用最多的糖类取代物，但食品行业目前已经基本使用甜叶菊和Splenda成为常规糖的两种替代品。大型的食品企业都在研究糖的取代物，比如雀巢就在去年宣布发明新的结构糖来使自己的巧克力产品在不丧失原本风味的同时不让人发胖及降低胆固醇。
From the results of the survey, we can see that the future of sports drinks is particularly promising, followed by dairy products (especially lactic acid bacteria), and herbal plants products in China are more promising. Abbastian is still the most widely used sugar substitutes, but the food industry has now basically used Stevia and Splenda as two alternatives to conventional sugar. Large food companies are studying sugar substitutes, such as Nestle's announcement last year that it has invented new structured sugars to keep its chocolate products from getting fat and lowering cholesterol without losing their original flavor.
在市场推广方面，新型的视频和直播平台已经成了产品推广的重要媒介，很多厂商表示更是表示非常愿意看到更多“李佳奇”的草根人物为自己的品牌代言和推广，不得不说在这个自媒体时代，产品的推广，广告的设计也发生了很大的改变。线下超市，大型商场仍然是目前最大的渠道，但可以看到电商平台已经开始弯道超车了，小型的品牌方更愿意直接在网上做生意。
In terms of market promotion, new video and live broadcasting platforms have become important media for product promotion. Many manufacturers have expressed their willingness to see more "Li Jiaqi" grass-roots personages endorse and promote their brands. It has to be said that in this age of self-media, product promotion and advertising design have also changed greatly. Off-line supermarkets, large shopping malls are still the largest channel, but we can see that e-commerce platforms have begun to overtake, small brands prefer to do business directly online.
从功能性食品饮料来看，运动型，能量型的食品饮料仍然被广泛看好，低卡路里，低糖的食品是品牌方研究的重点。近年来零食得到了很大的发展，但大家的需求在于，吃这些零食是否可以还能得到减肥降脂的效果？助消化类食品饮料也将是未来的重点，大型食品企业在关注年轻人的饮食习惯，同样也把目光放在了老年人身上。根据联合国人口司的估计，到了2050年，全球超过60岁的人口占比会从2015年的12%上升到22%，这对食品工业来说是一个巨大的机会。
From the perspective of functional food and beverage, sports and energy-based food and beverage are still widely regarded. Low-calorie, low-sugar food is the focus of brand research. In recent years, snacks have been greatly developed, but the demand is that eating these snacks can also get the effect of reducing weight and fat? Digestive food and beverages will also be the focus of the future. Large food companies are also focusing on the dietary habits of young people, but also on the elderly. The United Nations Population Division estimates that by 2050, the proportion of people over 60 will rise from 12% in 2015 to 22%, which is a huge opportunity for the food industry.
成功的产品现在主要靠的的是消费定位和市场推广，这是所有厂家的共识。包装现在成为了一种沟通方式，也变成了一种时尚。价格已经不再是大家所考虑的重点，厂商也不会因为需要占领市场而和同行之间进行“价格战”。
Successful products now rely mainly on consumer positioning and market promotion, which is the consensus of all manufacturers. Packaging has now become a way of communication and a fashion. Price is no longer the focus of everyone's consideration, and manufacturers will not have a "price war" with their peers because they need to occupy the market.
下次，我们会针对于不同年龄的普通消费者，看看他们对于未来的食品饮料有什么看法和期待吧!
Next time, we will focus on ordinary consumers of different ages and see what they think and expect about the future of food and beverage.
报名参会了解会议详细内容，请联系Dany@szwgroup.com
更多演讲机会，请联系Joes@szwgroup.com
市场媒体合作，请联系Anthonyh@szwgroup.com
For registration,learn about the details of the meeting, please contact Dany@szwgroup.com
For more speech opportunities, please contact Joes@szwgroup.com
For market media cooperation, please contact Anthonyh@szwgroup.com
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Best Regards,
顺祝商祺，
Anthony Huang | Organizing Committee of AFDIS Series
Tel: +86 21 5830 0710-8051 | Mob: +86 17621025487 |Email: Anthonyh@szwgroup.com |
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