2019年第二届全球功能性食品饮料高峰论坛将在上海隆重召开，期待您的加入！ 
The 2nd Global Functional Food and Beverage Summit（GFFBC）will be held in Shanghai in 2019, We look forward to your joining!
活动报名官方网址Official Register Website： 
http://www.szwgroup.com/asia-functional-drinks-innovation-summit-2019/ 

2018年是消费升级与新媒体、零售的发展元年，而2019年，食品饮料仍然延续了新媒体发展的主旋律。当前，大批大批的95后、00后崛起于消费市场，他们不同的成长时代造就了他们不同的消费观念。而随着消费者场景多样化的发展趋势，价格战也不再是食品饮料品牌争夺市场的主要手段了.
2018 is the first year of consumption upgrading and the development of new media and retail. In 2019, food and beverage still continue the main theme of the development of new media. At present, a large number of post-95s and post-00s are rising in the consumer market. Their different growth times have created their different consumption concepts. With the diversification of consumer scenarios, price war is no longer the main means for food and beverage brands to compete for the market.

根据对几所高校的消费方式调查显示，目前大学生62%的消费来自新媒体，即微博，抖音，微信，网络直播平台，电视剧中的广告植入，当代大学生每天上网时间在1小时的人数达28.9%，72.8%的学生装有淘宝、天猫、抖音等APP软件。近几年热销的几款饮品食品比如“江小白”，“小茗同学”，“三只松鼠”，“战马”都是成功利用了流量平台的宣传优势，将品牌流量化，通过大量的广告植入各种电视剧、游戏、同人动漫、精美文案，借助微博，公众号，抖音，B站等流量平台，能够迅速的吸引95，00后消费者。
According to the survey on the consumption patterns of several universities, 62% of the current college students'consumption comes from new media, namely micro-blog, tremble, micro-message, network live broadcasting platform and advertisement implantation in TV series. The number of contemporary college students who spend one hour online every day is 28.9%. 72.8% of the students are equipped with APP software such as Taobao, Tianmao, tremble and so on. In recent years, several popular drinks and foods, such as Jiang Xiaobai, Xiaoming classmates, three squirrels and Warhorses, have successfully utilized the promotional advantages of the traffic platform to streamline their brands. Through a large number of advertisements, they have been implanted into various TV dramas, games, comic and comic books, fine texts, with the help of micro-blogs and public numbers. Tremble, B station and other traffic platforms can quickly attract customers after 95,00.

不仅如此，锐意创新的包装营销也是新营销趋势的一种。热卖的“小茗同学”曾依靠着其新颖的外形，独特的双瓶盖设计获得过2015年全球包装金奖，另外就是如今是“互联网+”时代，因而线下体验店助力突破线上流量瓶颈更是未来食品饮料行业需要突破的新营销模式。外部环境的不断转变，媒介从报纸到电脑，更年轻，更活跃，思想更开放，营销也需要强调“个性化”，“参与度”，“追求新鲜”，外部环境转变的新媒体时代也是行业所需要抓住的一把“利剑”。
Not only that, innovative packaging marketing is also a new marketing trend. "Xiao Ming", a hot seller, has won the global packaging Gold Award in 2015 by relying on its novel shape and unique double cap design. In addition, it is now the "Internet +" era. Therefore, offline experience shop helps to break through the bottleneck of online traffic, which is a new marketing mode that the food and beverage industry needs to break through in the future. With the continuous transformation of the external environment, the media from newspapers to computers are younger, more active and more open-minded. Marketing also needs to emphasize "individualization", "participation", "pursuit of novelty". The new media era of the transformation of the external environment is also a "sword" that the industry needs to grasp.

本次峰会上北京爱奇艺科技有限公司的商务拓展高级总监梁诚宗（Leo）也将会为我们带来新媒体营销的相关话题“客户定位与营销思维”，一同讨论新媒体对于食品饮料行业所带来的冲击。
At this summit, Leo, senior director of business development of Beijing IQIY Technology Co., Ltd., will also bring us the related topic of new media marketing, "Customer positioning and marketing thinking", and discuss the impact of new media on the food and beverage industry.

Speaker：Leo Liang，BD DIRECTOR IQIY
Personal Profile: He has been engaged in marketing for 20 years. He has worked in the marketing positions of famous international enterprises such as Procter & Gamble (China) Co., Ltd. and Starcom of Yangshi Group for more than 10 years.
Since the beginning of 2010, we have joined the largest online video company in China to work as a marketing company. We are familiar with the operation and changes of video media and have unique views on the future development of video and entertainment ecology.