功能性食品饮料市场调研报告-来自泽为
Market Research Report of Functional Food and Beverage-From szwgroup

2019年第二届全球功能性食品饮料高峰论坛将在上海隆重召开,期待您的加入! 
The 2nd Global Functional Food and Beverage SummitGFFBCwill be held in Shanghai in 2019, We look forward to your joining!
活动报名官方网址Official Register Website 
http://www.szwgroup.com/asia-functional-drinks-innovation-summit-2019/

近年来,酸奶市场呈现快速发展状态。欧睿咨询的数据预计,中国市场2017年的酸奶销售额将首超牛奶,约为1192亿元,同比去年增长18%。而随着酸奶在液态乳中的比重逐年增加,有机构预计2020年其销售额更将达到1900亿元,届时在液态乳中占比将超50%。
In recent years, the yoghurt market has developed rapidly. According to Euromonitor, yogurt sales in China will exceed milk sales for the first time in 2017, about 119.2 billion yuan, up 18% from last year. With the increasing proportion of yoghurt in liquid milk year by year, the sales volume of yoghurt is expected to reach 190 billion yuan by 2020, and the proportion of yoghurt in liquid milk will exceed 50%.

据36氪报导,酸奶品牌「1000亿PLUS」宣布获嘉程资本数百万天使轮融资。酸奶品牌1000亿PLUS采用单一LGG益生菌来发酵酸奶,原料精简,0蔗糖、0增稠剂、0防腐剂、0香精,用两种代糖(异麦芽酮糖和三氯蔗糖)调节酸奶的味道,1000亿PLUS宣称,糖尿病人也可以食用。
According to 36 KR reports,the yogurt brand "100 billion PLUS" announced that it had received millions of angel rounds of financing from Jiacheng Capital. Yogurt brand 100 billion PLUS uses a single LGG probiotics to ferment yogurt, raw materials are reduced, 0 sucrose, 0 thickeners, 0 preservatives, 0 flavors, two kinds of sugar (ismaltol sugar and three sucrose) to regulate the taste of yogurt, 100 billion PLUS claims that diabetic patients can also eat.
基于较高利润率以及巨大市场潜力,高端酸奶市场目前已成为乳企争夺的焦点。除了伊利、蒙牛、光明等老牌乳企外,地方乳企卡士、燕塘也在加码巩固地位,新兴品牌乐纯创新不断,明治、优诺等外资品牌来势汹汹,新希望、圣牧等非一线全国性乳企努力寻找更适合自己的细分市场,渴望从中分得一杯羹。
Based on high profit margin and huge market potential, high-end yoghurt market has become the focus of competition among dairy enterprises. In addition to the old dairy enterprises such as Yili, Mengniu and Guangming, local dairy enterprises such as Kashi and Yantang are also consolidating their position. New brands such as Lechun are constantly innovating. Foreign brands such as Meiji and Younuo are coming in a fierce fashion. New hope and Organic milk are not the frontline national dairy enterprises trying to find more suitable market segments, and they are eager to get a share from them.

功能性目前已经成为酸奶中非常重要的卖点。在酸奶中添加膳食纤维,植物益生元等,可以有效改善肠胃吸收。酸奶已经成为了很多减肥人士必备的代餐。
Functionality has now become a very important selling point in yogurt. Adding dietary fiber and plant probiotics to yogurt can effectively improve gastrointestinal absorption. Yogurt has become a necessary substitute for many people who lose weight.
报名参会了解会议详细内容,请联系Dany@szwgroup.com 
更多演讲机会,请联系Joes@szwgroup.com 
市场媒体合作,请联系Anthonyh@szwgroup.com 
For registration,learn about the details of the meeting, please contact  Dany@szwgroup.com
For more speech opportunities, please contact  Joes@szwgroup.com
For market media cooperation, please contact  Anthonyh@szwgroup.com

Best Regards,
顺祝商祺, 

Anthony Huang | Organizing Committee of  AFDIS Series
Tel: +86 21 5830 0710-8051 | Mob: +86 17621025487 |Email: Anthonyh@szwgroup.com