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2019年第二届全球功能性食品饮料高峰论坛将在上海隆重召开，期待您的加入！ The 2nd Global Functional Food and Beverage Summit（GFFBC）will be held in Shanghai in 2019, We look forward to your joining! 活动报名官方网址Official Register Website： http://www.szwgroup.com/asia-functional-drinks-innovation-summit-2019/ Confirmed Speech Enterprise：  近年来，全球食品饮料市场风云突变，越来越多的新兴小品牌出现在市场并一步步蚕食之前属于大型食品公司的市场份额，这些新兴品牌被越来越多的消费者所接受，源于他们的产品创新以及能够快速适应消费者需求，往往很快就能进行产品升级以及口味更替，这些是大型公司很难做到的。 In recent years, the global food and beverage market has changed dramatically, and more and more small emerging brands appear in the market and gradually erode the market share of large food companies. These new brands are accepted by more and more consumers, because of their product innovation and the ability to quickly adapt to consumer demand, often very well. It's hard for large companies to upgrade their products and change their tastes quickly. 目前广大的消费群体越来越注重营养，健康，个性化。消费者越来越理性，希望产品和服务能够跟上自己的需求。健康会成为购买食品的关键标准。对食品厂商来说机遇在于能否快速研发原生态、天然、有益于健康的产品。人们已经渐渐认识到，饮食是一件个人的事，人们需要创建自己的健康饮食模式。随着消费者健康意识的觉醒，以往“平均化”营养方案已经逐渐过时，而个性化营养和基因定制饮食将成为常态。 At present, the vast consumer groups pay more and more attention to nutrition, health and personalization. Consumers are becoming more and more rational, hoping that products and services can keep up with their own needs. Health will be a key criterion for buying food. Opportunities for food manufacturers lie in the ability to quickly develop ecologically, naturally and healthily original products. People have come to realize that diet is a personal matter and people need to create their own healthy diet model. With the awakening of consumers'health awareness, the previous "average" nutrition program has gradually become obsolete, and personalized nutrition and gene customized diet will become the norm. 去年五月，雀巢怡养和小米MIUI宣布合作， 希望将膳食营养建议的科学算法与智能科技物联技术相互结合，为广大消费者打造智能营养健康平台。近日，玛氏宣布与德国功能性食品饮料公司Foodspring签署协议，收购后者绝大部分股权。这意味着玛氏正式跨界到了个性化营养食品市场。 Last May, Nestle Nutrition and Millet MIUI announced their collaboration in the hope of combining the scientific algorithm of dietary nutrition recommendations with intelligent biotechnology to build an intelligent nutrition and health platform for consumers. Recently, Mars announced that it had signed an agreement with Foodspring, a German functional food and beverage company, to acquire the majority of the latter. This means that Mars has officially crossed the border to the personalized nutritional food market. 食品和科技将越来越多的结合，接下来零售商或零售平台也会扮演重要作用，电商平台拥有大量消费者数据，消费者购买行为、搜索行为等数据都在这个平台上能够获取。食品大企业与这些平台的合作，可以使得消费者个性化健康数据反向驱动企业产品设计的可行性大大提高。大型食品企业会和上下游一些拥有相关技术或数据的企业进行跨界合作，甚至有可能并购相关领域的初创企业来打通其精准营养产业链。 Food and technology will be more and more integrated, and then retailers or retail platforms will play an important role. E-commerce platforms have a large number of consumer data, and consumer buying behavior, search behavior and other data can be obtained on this platform. The cooperation between large food enterprises and these platforms can greatly improve the feasibility of reverse-driven enterprise product design by individualized health data of consumers. Large food companies will cooperate with upstream and downstream companies with relevant technologies or data across borders, and may even merge start-ups in related fields to break through their precise nutrition industry chain. 报名参会了解会议详细内容，请联系Dany@szwgroup.com 更多演讲机会，请联系Joes@szwgroup.com 市场媒体合作，请联系Anthonyh@szwgroup.com For registration,learn about the details of the meeting, please contact Dany@szwgroup.com For more speech opportunities, please contact Joes@szwgroup.com For market media cooperation, please contact Anthonyh@szwgroup.com
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